One of our broadest categories, startups, is about new and established European startups from across a range of different industries. This page provides content about the whole European startup landscape. The term ‘startup’ describes a recently founded company that is in the first phase of a company's lifecycle. The beginning of a successful startup often has an innovative idea coincided with low financial resources. Startups are therefore often looking for big investment to get their idea off the ground. Creating a successful startup requires, in addition to an innovative idea, the development of a scalable business model. Startups must also find a way to procure the required capital. There are four development phases of a startup. Seed phase: in the seed phase, capital is needed to implement the development of the business idea and assess whether the product is enforceable on the market. Startup phase: the company foundation initiates the startup phase and includes the completion of a marketable product and the subsequent rollout. Emerging growth: in this phase, rapid market penetration through targeted sales development is in the foreground. Expansion: if the business model is successful in the market, the company can make the next steps of expansion. This page offers access to articles about new and existing startups from a range of industries that are disrupting new markets, whether that be young entrepreneurs entering into the digital marketing world, or digital games that want to revolutionise the way we learn - this page is the place to find it all.
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