€200 Million in Funding for Mobile App Optimization Company Adjust

Adjust, the data aggregation and fraud detection service for mobile marketers, raised a massive €200 million this week. Eurazeo Growth, Highland Europe, Morgan Stanley Alternative Investment Partners and Sofina led the round. The venture round funding will allow Adjust to provide more streamlined services for their customers. The company plans to use the money to grow in three main areas: combating fraud, automation and aggregation, customer service and geographic expansion.

Banner Year

The major investment comes in the midst of an exciting time for the company. Early this year, Adjust acquired the award-winning company Unbotify to bolster its fraud detection services. As a result, the company will offer a single-service cybersecurity tool using Unbotify’s technology.

In December of 2018, the company Acquired.io joined Adjust. Their software as a service data aggregation tool helped to automate repetitive tasks for customers.

Recently, the company also announced their partnership with Japanese company Adways to add their PartyTrack tool to the Adjust platform.

Promising Future for Adjust

To date, 25,000 companies have used Adjust’s services, including all major social media platforms. Founded in 2012, the company quickly reached profitability and has already expanded to offices globally, including Mumbai, Moscow, and New York.

Christian Henschel, CEO of Adjust, was understandably delighted with the investment and outlined the firm’s future ambitions: While attribution and measurement remain our main focus, we will use the funding to continue to invest in our product suite and provide marketers with a single platform for all their needs.

The investments will further empower our clients to move the needle in their markets as we become mobile’s definitive growth engine for marketers the world over. We will also use the capital raised to increase our presence in new and existing markets.

One of the lead investors, Eurazeo Growth, also commented on the funding, saying: “Adjust reached profitability just three years after its creation, and has seen extraordinary growth since then. The company is ideally positioned to further expand its product and footprint throughout 2019 and beyond, cementing its position as one of the most successful global tech champions to come out of Europe.”

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