ContentSquare Secures $60M to Accelerate Its Global Expansion

It's no longer a hassle to extract data from applications and websites. However, it is still difficult to turn them into meaningful insights. ContentSquare helps its clients to better understand their users' actions. The French startup recently raised $60M in Series C.

Only a year after raising Series B, the French-based startup ContentSquare announces another funding round. The existing investors invested a further $60M in Series C round, bringing the company’s total funding to $120 million since 2016.

The company plans to use the fresh capital to finance its innovation labs and R&D. Additionally, the startup also aims to recruit 150 new employees to support the growth in the US and other markets. ContentSquare further plans to expand to Asia, South and North Europe, as well as the Middle East, and develop more partnerships everywhere. Some of its current partners include Carrefour, Walmart, Tiffany’s, Clarks, Goldman Sachs, Abbott, SNCF, AccorHotels, and L’Occitane.

ContentSquare's data analysis platform displayed on MacBook, iPad and an iPhone.

ContentSquare is promoting the importance of UX in order to optimize the customer journey. Furthermore, it is no longer enough to collect data, the important thing is to understand the user behavior. Driven by AI, the company collects billions of data about cursor movements, zooms, clicks, hesitations, scrolls and hovers, and makes resulting insights actionable.

The startup promises that it is able to turn even non-techies into digital experience experts. ContentSquare was named by Gartner as one of the four most innovative e-commerce technologies in the world. Nevertheless, the company still remains “customer-obsessed” and follows its number one goal to create value for its customers.

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