Mister Spex, the Berlin-based online optometry company, has raised 65 million EUR in a venture funding round. Büll Family Services led the round, with participation from existing investors such as Grazia Equity, Stephan Schambach and Ehssan Dariani. The funding brings the company’s total funding raised to 62.9 million EUR over ten years.
Expansion, Internationalization, and Logistics
The e-commerce company has very concrete goals for the funding.
CEO and Founder Dirk Graber said, “We have three clear investment priorities: store expansion, internationalization and the further expansion of logistics. With the Büll Family Office, we have found an experienced partner, especially in the retail sector, in order to successfully accelerate our expansion. The growth-focused Global Growth Capital is an excellent addition to financing further store expansion.”
Büll Family Office has specialisation in the commercial real estate sector. This makes them a strategic partner for Mister Spex’s expansion on the ground.
The e-commerce company’s remarkable approach to their business has contributed to their success. They rely on both online and brick-and-mortar presence to carry out sales. So far they operate online in ten countries and have eleven stores on the ground in Germany.
In order to carry out the complicated task of identifying the correct prescription for a client, Mister Spex has built partnerships with opticians’ offices. Throughout Germany, Austria, Switzerland, the Netherlands and Sweden, the company has partnered with 500 opticians.
To date, the startup has served over 3 million customers using their omnichannel approach.