Italian startup BigProfiles has raised €1.5 million in a round of funding to help grow its business model. The startup focuses on giving companies insights into their customers by creating anonymous profiles with the help of social media and open data sources.
Powered by AI and machine learning technology, each profile created includes over 250 probable indicators from wealth and education to consumption and interests. With this information, companies can then better understand their customers and more efficiently predict their behavior.
BigProfiles was recently featured on the list of 10 Italian startups to watch in 2020. Let’s see where this funding takes them.
Source: EU Startups