Blueprint has taken quite a unique approach to messaging. This approach has now seen the UK-based startup close a seed round with €1.1 million to show for it. Led by Magnus Rausing’s MAHR Projects and including Founders Factory and Hambro Perks, these funds will be used to ramp up the development of what it refers to as its “true conversational commerce platform.” Blueprint essentially allows consumers to purchase products and speak to brands by sending an SMS or shooting them a message on WhatsApp. With this approach, we could see our communication models disrupted for the better.
A Blueprint for New Payment and Communication Models